We are thrilled to be included among the 2011 VAR Stars. Long-time industry journalist, Bob Scott, editor of Bob Scott’s Insights, makes the selection based on a variety of factors: 2011 VAR Stars have a practice involving the sale of mid-market financial software and while most derive significant revenue from other sources, accounting software is the core to their business.
Revenue is not a factor in selection and VARs are not rated. The No. 1 and No. 100 members of this list have equal standing. Factors taken into consideration included growth, industry leadership and innovation. There are very large and very small dealers in this list. An effort was also made to selects resellers who represent a broad range of products.
This year, VAR Star candidates were asked what they have done to respond to the economic conditions. Several common areas emerged from those VARs who commented (not all provided this information.) Few of these were surprising, but all are important.
They are as follows:
- Diversifying product lines.
- Holding onto talent.
- Maintaining or increasing marketing budgets.
- Performing mergers and acquisition.
We are honored to be among this list of industry innovators. All of the factors that go into selecting a VAR Star have been things we have considered and acted on to better serve our clients, nonprofits across the country who have put their faith in us to assist them with their fund accounting and fundraising software and technology solutions. We do these things first and foremost for our nonprofit community – but we are delighted to be recognized by such an industry leader.