Simon Vukelj is Chief Marketing Officer of the Children’s Tumor Foundation, leading the organization’s marketing, communications, and advocacy initiatives. He and his team have driven the Foundation’s transformation into a globally recognized brand, linking scientific innovation and impact to powerful patient stories and compelling donor and volunteer engagement. His focus is on delivering outstanding customer experiences across all channels, infused with exceptional creativity and an emphasis on building awareness, loyalty and support for the Children’s Tumor Foundation mission to End NF. Simon leads the strategic development of the Foundation’s efforts in public affairs, media relations, internal, external, corporate, and crisis communications, data and technology, consumer, constituent and business insights, digital and traditional multichannel and partnership marketing, content development, social media, global outreach, brand positioning, and creative direction. Prior to joining the Children’s Tumor Foundation, Simon served in communications leadership positions at some of the world’s most famous companies/brands, including Pepsi, Random House, and the American Heart Association. He holds a degree in economics and political science from Yale University, has served as a board member of a major New York area hospital, volunteers for several community organizations, and is working on a book about his grandfather’s role during World War 2.